Elaine Filpo
BUSINESS NAME: ENDLESSBËFLY
WEBSITE: WWW.ENDLESSBUTTERFLY.COM
| Tell us briefly about your services or what you sell: | I own an e-commerce online boutique store specifically Sleepwear and lingerie with designs of butterflies. |
| What inspired you to start your business? | Honestly? Motherhood is already a full-time job with unpaid overtime, so I figured—why not add another challenge to the mix? But in all seriousness, as a mom of four, I wanted the freedom to build something meaningful without sacrificing time with my kids. The idea of clocking in and out while juggling diaper changes, school drop-offs, and snack requests every 30 seconds just wasn’t it for me. I wanted a business that let me pursue my passion, inspire other women, and still be available for all the chaos (and cuddles). Plus, showing my kids that you can create your own opportunities—and have fun doing it—is the best lesson I could ever teach them. So here I am, running a business, raising a family, and surviving on coffee and ambition! |
| What problem does your business solve? | My business solves a problem that so many women—especially moms—face: the need to feel confident, sexy, and empowered in their own skin. Motherhood, responsibilities, and the daily hustle can sometimes make us forget to prioritize ourselves, our self-care, and our femininity. Through my sexy lingerie brand, I help women reconnect with their self-love and confidence. It’s not just about wearing beautiful lingerie—it’s about feeling beautiful, embracing your body, and celebrating yourself unapologetically. Because self-care isn’t just spa days and face masks; it’s also putting on something that makes you feel unstoppable, even if no one else sees it! |
| What daily habits contribute to your success? | As a mom and entrepreneur, my success comes from a mix of discipline, self-care, and a whole lot of coffee! Some of my daily habits that keep me on track include: Morning Mindset Reset: I start my day with gratitude (and caffeine that my hubby prepares every morning even though I'm not a coffee girly lol). I'll so a quick prayer, or just taking a deep breath before the chaos begins, I set my intentions for the day. Prioritizing Like a Boss: With four kids and a business to run, my to-do list is my survival guide. I focus on my top 3 must-dos instead of trying to do everything at once. |
| How do you stay motivated during tough times? | At the end of the day, I stay motivated because giving up is never an option. I’m building something bigger than myself—something that inspires women to love themselves more, and that alone is worth every challenge along the way! |
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What’s the best piece of advice you’ve received as an entrepreneur? |
The best piece of advice I’ve ever received as an entrepreneur is: ‘Done is better than perfect.’ As a business owner (and a mom of four!), I’ve learned that waiting for the ‘perfect’ moment, the ‘perfect’ product, or the ‘perfect’ plan will only hold you back. Perfection is just procrastination in disguise. Instead, I’ve embraced taking action, learning as I go, and adjusting along the way. Business—just like motherhood—is all about growth, adaptability, and giving yourself grace. You don’t have to have it all figured out; you just have to start. Progress over perfection, always! |
| What does success mean to you? | Success to me is a little like trying to balance a cup of coffee, a laptop, and a toddler who wants to ‘help’ with my work—chaotic, but somehow it all comes together in the end!  On a more serious note, success isn’t just about hitting revenue goals or having a perfectly organized business. For me, it’s about feeling fulfilled, knowing I’m making a difference, and still being able to put my kids to bed at night. It’s about building a business that gives me the freedom to do what I love, and still show up for the people I love. Oh, and if I can do all of that without a meltdown or running out of coffee? That’s the real definition of success! |
Be sure to follow Elaine on Instagram.
1 comment
Thats my girl!!!!🤩💗